Ferrari Unveils All-Electric Luce with Radical New Styling
Ferrari has officially unveiled the all-new Ferrari Luce, the company’s first fully electric production model and one of the most significant departures from Ferrari’s traditional formula in recent decades.
Presented in Rome during a global launch event, the Luce introduces a completely new EV-focused platform developed in-house by Ferrari. The model is powered by four electric motors — one for each wheel — and uses an 800-volt architecture paired with a 122 kWh battery pack.
Ferrari claims the Luce produces a combined1035 hp enabling 0-100 km/h acceleration in 2.5 seconds and a top speed of more than 310 km/h. The company also states that the car can deliver over 530 km of driving range under standard testing conditions.
However, beyond the technical figures, the Luce stands out primarily because of how different it looks and feels compared to previous Ferrari models.
For the project, Ferrari worked with Jony Ive and Marc Newson through the design collective LoveFrom. The collaboration marks an unusual step for Ferrari, which has traditionally relied heavily on its in-house design operations.
The dedicated electric platform allowed designers greater flexibility with proportions, cabin layout and packaging. As a result, the Luce adopts a shape and silhouette unlike any previous Ferrari road car.
The design features a large glass-heavy upper section, floating aerodynamic elements and unusually large wheel sizes measuring 23 inches at the front and 24 inches at the rear.
The overall styling is likely to divide opinion among enthusiasts. While some may appreciate the cleaner and more minimalist direction, others may find the Luce too far removed from the aggressive and sculpted styling typically associated with Ferrari’s mid-engine sports cars.
Inside, the Luce introduces a five-seat configuration — another first for Ferrari — made possible by the EV platform’s flat-floor layout. The cabin combines physical buttons and switches with digital interfaces developed alongside Samsung Display, while recycled aluminium, leather and glass materials have been used throughout the interior.
From an engineering perspective, Ferrari says the Luce focuses heavily on chassis control and driving dynamics. Each wheel can independently manage traction, steering and suspension movement, supported by active suspension, rear-wheel steering and advanced torque vectoring systems.
The car also debuts Ferrari’s new Vehicle Control Unit (VCU), which continuously coordinates power delivery and vehicle dynamics in real time.
Ferrari has additionally attempted to preserve a sense of driver engagement despite the absence of a combustion engine. Instead of synthetic sound effects, the Luce uses a patented system that amplifies vibrations and frequencies naturally generated by the electric drivetrain.
Whether the Luce becomes widely accepted among Ferrari enthusiasts remains to be seen, but its arrival clearly signals a new phase for the Maranello-based manufacturer.
